Why Should You Have an About Us Page?

In a world of impersonal corporations and organizations, your About Us page can set you apart from the competition by giving you a face, a personality, and a story.

You can think of your About Us page as a 30-second elevator pitch for website visitors interested in learning about who you are and what you do.

Many visitors will check out About Us pages to learn about the company and people behind the products and services they're thinking about buying.

By establishing trust and building trust on the front end, you'll have more success turning visitors into loyal long-term customers.

About Us pages generally include brief histories because most visitors want to know a little about the companies and organizations they buy from, donate to, and volunteer for.

Many well-written About Us pages also include/cover:

• What the organization does and where it operates
• What sets it apart from the competition
• Bios of key players
• Short product overviews
• Important milestones
• Customer testimonials
• Noteworthy innovations
• Obstacles that were overcome
• Strategic mergers and acquisitions
• Links to blog posts and social media pages